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Get your brand recommended by AI with Answer Engine Optimisation

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The future of search
is conversational.

Be the answer AI tools choose to recommend.

Answer Engine Optimisation (AEO) helps your brand show up in AI-powered searches from platforms like ChatGPT, Claude, Perplexity, and Google’s AI Overviews.

As your digital partner, it’s our job to help you prepare and act on this fundamental shift in consumer behaviour.

60% of Gen Z now prefer platforms that provide immediate, contextual information over traditional search results

We’re all fatigued by searching and scrolling, struggling to know what’s the best product for our specific needs. With the advent of ChatGPT Shopping, it’s easier than ever to get personalised, intelligent product recommendations. This is a major shift in how people find and choose what to buy.

Brands are now racing to optimise themselves for AI discovery to improve their chance of being included in ChatGPT’s recommendations (and other ‘answer engines’).

What is AEO?

Answer Engine Optimisation ensures your brand, content, and data are recognised and recommended by AI tools. It's like SEO — but for a world where there are no search results, just the answer.

Stat source: Gartner’s 2023 Digital Consumer Survey

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Our AEO strategies make sure your brand is visible, credible, and AI-ready.

  • Content Optimisation

    Restructure your site and messaging to match how people ask AI tools.

  • Structured Data

    Add schema markup so AI platforms can “read” your site properly.

  • Brand Authority Building

    Strengthen presence on relevant websites, directories, and media.

  • AI Platform Monitoring

    Track mentions and visibility in tools like ChatGPT, Perplexity, and more.

  • Competitor Analysis

    See how others are showing up in AI — and how to outperform them.

  • Performance Reporting

    We show you what’s working — and what’s next — in a clear dashboard.

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Our Partners.

Over the years we have built fantastic partnerships with global names across the media spectrum.

These historic relationships coupled with our many years experience working with them, enable our clients to get the best use of these to further improve their brand positioning.

ChatGPT was trained on hundreds of billions of words — including books, websites, and code — but it doesn't know what any of them mean.

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Our services